Leora loves technology, baking, music and photography. She started her career as a professional blogger in 2005, which led to multiple freelance roles over the years in marketing, PR, community management, photography, video production and business development.
Created Social Media Marketing campaigns for their store openings around Ontario for the summer of 2012.
PR for the relaunch party of the Blackwing pencil. See New Yorker article: http://www.newyorker.com/online/blogs/culture/2012/04/blackwing-pencils.html
Worked with the producers of the Showcase TV show "Continuum" to create a Social Media Marketing strategy/playbook.
Worked closely with the CEO on everything to do with their launch including the website, getting strategic business alliances, writing press releases, and pitching their story to the press.
Helped Tigits create and develop their marketing and PR strategy for their launch.
October 7th, Ralph Lauren and OneRepublic celebrated the new Big Pony Fragrances by hosting an exclusive digital tastemakers dinner at the Chateau Marmont in Los Angeles. I was hired to get press for the event. I was in charge of the invite list as well as ensuring that blog posts and articles were written about the night.
Was hired for a three month contract to help transition the brand during their transfer of ownership to Transcontinental. Hired writers and editors and worked on their marketing strategy and redesign.
Online Marketing and PR for the VaynerMedia clients and properties with a strong focus on Wine Library TV and Obsessed TV.
Contract to help with the launch of SpeakLike, a translation technology. Presented on stage with the company at New York Tech Meetup.
-Growing the Sims community at Machinima.com
-Producing Sims video series to be featured on Machinima.com and Machinima.com's Youtube channel